Some of the most common questions we get from job seekers are along the lines of ‘Why do employers not check my profile?’ or ‘Why have my applications not been shortlisted?’ or ‘Why can’t I get an interview?’
There may be several reasons as to why that may be, but the most common one is that ‘it just didn’t standout’. Now, this isn’t to say that you do not fit the job.
You may be the right candidate that they’ve been looking for, but if you don’t put enough effort to catch their attention, they might just miss you.
If you’ve applied to jobs on Majra, you would’ve come across the ‘What’s your motivation to apply for this role?’ question. The motivation question is a way for employers to quickly skim through applicants, and shortlist applicants they find interesting. It is also your first interaction with the company, and you sure want to make the right impression.
If you don’t put the time and effort to work on your applications, why should the hiring managers put an effort to view the application among the many others?
Based on the applications we’ve come across, and studying what employers respond best to, we’ve narrowed it down to two types of applications that almost always standout and here’s how you can go about crafting your ‘motivation answers’ to make sure you get the employers to stop and give you a call.

Company study based

You may see an opportunity and instantly think of applying straight away by a click of a button. But before you do, take some time to get to know the company that might be your next workplace just as you’d like them to get to know you as a potential employee. Research is the key here. Check out their profiles on Majra, learn about the kind of work they do and the projects they’ve been involved in. You can talk about what you think are some opportunities for the company or maybe even identify a key pain point that they may have and how you would solve it. Here’s an example of an application for a software development role:

Why this works
It right away shows that the applicant did his homework and was curious and committed enough to take the time to learn about the company before applying. It also hooks in the employer by giving them an incentive to talk to the applicant because it’s useful to them.

Personal connection based

How many times do you respond to or even open broadcast messages that are not addressed to you or speak to you personally? Probably rarely, if ever. So why think employers would respond any differently. Though it may seem easier to have a template ‘one size fits all’ answer, but trust us when we say, employers can tell the amount of effort that has gone into it. We can’t stress enough how important it is to personalize your applications for every job you apply to. Avoid giving the formulaic responses that go something like “I’m applying to your esteemed organization as I believe I have the right skills and experience required for the role”. Without any context, there would be no way to tell which company or what role the application is for. Here’s where you can show how you personally connect with the company and its vision and what excites you about the company. If you’ve been a previous customer, describe your experience or maybe you know someone who works there and learned about the work culture that attracted you to the company.
Here’s an example of one such application:
Why this works: The applicant establishes a personal connection with the company, touching on their personal experience with the brand. It also ties-in the applicant’s knack for the job role as well as the larger picture of the company’s mission.
Hope this was helpful in giving you an idea of what works best and inspired you to take a different and more creative route for your next applications. However, keep in my mind, there is no one right way to apply, but as long as you put the work in and are earnest, you’re sure to shine through.
And as always, if you need any sort of support with your applications, or have any questions, or simply want to talk, we’re just an email away. You can reach us at, we’d love to hear from you.

Majra Team

We're a bunch of people who are on a mission to change the employment scene in the MENA region. The articles we write are to express our views and stand on the career development world!

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